This article will go over the top 8 car salesman tips to get customers and sell more cars. Here’s a glimpse of what to expect:
- Perfecting the First Quality Response
- Nourishing Relationships
- The Art of Personalization
- Sales Tools
- Clarifying Next Steps
- Providing Resources
- Following Up with Style
8 Tips to Get More Customers as a Car Salesman
1. Perfecting the first quality response
If there were a unique formula for how to get more customers as a car salesman, it would be in the blog. Instead, I’ll provide the top eight tips sales professionals can incorporate into their sales process today.
One of the eight-car sales tips is perfecting your FQR. When your dealership gets an Internet lead, how do they respond?
If your answer is with an automated email, then we’ve got some work to do. Your first response will set the tone for your buyer and is the perfect opportunity to form a connection with them.
A phone call isn’t always the prospect’s preferred method of contact, so make sure your emails incorporate:
- Catchy subject headline
- A personal introduction
- Links to resources
- Next steps
Sending an email will let the prospect know you’ve received their request, and it gives you a better opportunity to nourish the relationship.
2. Nourishing relationships
A standard yet damaging tactic is in auto sales is to push the prospect to come to the dealership. Meet the buyer where they’re at in the sales process.
Understanding where the prospect is in the sales cycle will allow you to respond appropriately. Recognize if the buyer is gathering information or if they’re looking to schedule a test drive.
If they’re trying to gather more information, you can earn their business by becoming a resource that they can trust. Explain to them that the cars they’re interested in now may not be available at the end of the week, but you’d love to learn more about them and understand what vehicles they’d be interested in.
Nourishing relationships will maximize your time in the long run and are how to be a successful car salesman.
3. The Art of Personalization
Personalization is standard in marketing, but it’s also beneficial for car salespeople. Some marketing ideas for car salesman include using the buyer’s name in your email subject headlines, reference to the previous conversation or inquires in an email, and incorporating a video message.
A video retention statistic from Hubspot states, “The average retention rate of personalized videos is 35% higher than non-personalized videos”.
In your video, hold up a sign with the buyer’s name. You’re more likely to get a response when you incorporate a personalized video message.
If you need more information or want to learn how to be a car salesman, tips about personalization can be found in this blog. Keep reading to learn about how to send video messages.
4. Video Sales Tools
Video emailing software is a great sales tool for auto sales professionals. Car sales reps can record and share video introductions, vehicle walkarounds, and follow-up video emails.
On top of the video outreach, car sales managers can use video emailing software to show car selling techniques in training videos. Record first-time car salesman tips and use them during your onboarding process.
Sales professionals can record, share, and track their video messages from their desktop or smartphone with sales emailing software.
Provide the best communication while onboarding a new hire or while prospecting by using a video message. Learn more about video messaging with a demo or free trial with Covideo, a video emailing platform for auto sales. For more car sales manager tips, check out our article about car salesman tips to get customers.
What do a new comedian and someone learning how to be a great car salesman have in common? They both understand timing!
Timing is one of the best car selling techniques because it can leverage urgency and speed up the sales process.
Check out a few timing help tips from GoSquared:
- Your chances of reaching a lead are 100 times higher if you call within the first 5 minutes.
- The copious amount of research has been dedicated to optimal times for sending emails and follow-up emails.
- Timing your social selling or account-based sales efforts for accounts that have just won an award or closed a round of funding can be a great conversation starter.
- Book-ending your day with calls to reach your prospects.
- Knowing your prospect’s deadlines and budget planning can give you leverage to drive urgency in the sales cycle.
6. Clarifying Next Steps
Clarifying the next steps is one of the first things someone learns in their journey on how to be a car salesman.
And for a good reason!
The next steps define what the prospect can expect in the buying process, such as scheduling another call to talk about quotes, signing up for a free trial, or giving a second demo to more decision-makers.
The point is that you need to discuss and agree on something before you end that meeting. This isn’t an uncommon car selling tips for car salesman, but it’s often underestimated. Keep the sales cycle moving by making sure you communicate the next steps and provide the right resources.
7. Providing Resources
The key to learning how to be a good car salesman is not just perseverance but having the willingness to go the extra mile.
Add links about your inventory, safety procedures, special sales, or images of the buyer’s vehicle. The best sales tips for car salesman is to ‘wow’ your customers. Leave a memorable impression on your customers by providing the best communication and showing that you care.
8. Following Up with Style
The best way to be a car salesman is to have a strong follow-up game. By following up, I mean checking in on your customers throughout the sales process. You can send emails, texts, or try giving them a call.
One of the biggest tips on selling cars for a salesman is to take advantage of using video in your follow-up emails and text messages.
Regardless if it’s a new or warmer follow-up email, most sales professionals lack the personal connection that sets them apart from other salespeople.
Replace your plain-text email or text with an eye-catching video message. When you incorporate a video into your sales follow-up emails, it will engage your prospect and drive action.