Summer means fewer students on campus, but that creates the perfect opportunity for Admissions Counselors to implement new recruiting strategies. Summer is the ideal time to reach out to rising seniors and invite them to consider your school. Regardless of your admissions team’s activities, you can brainstorm admissions video ideas that kickstart your outreach efforts.
In this article, we will go over 5 top admissions video ideas for the summer. With these videos, you can create memorable posts on TikTok, Instagram, and YouTube or message them directly to interested students with a video email platform. These college admissions videos will engage your audience, especially Gen Z students who spend much time online watching videos. In addition, attractive, memorable admissions videos will catch the attention of rising seniors and convince them to look more into your school.
Summer is the perfect season to create the best college admissions videos for your prospective student campaigns and social streams. You can show off your campus, highlight college town hot spots, and demonstrate how students and professors spend their summer. With a video messaging app like Covideo, send videos directly to prospective students or post them on social media. Once you decide which of the top college admissions video ideas to implement, sign up for a free 7-day trial.
Best College Admissions Video Ideas for the Summer
1. Campus tour
Summer is the best time to create a campus tour video you can share on social media and your website. Since fewer people are on campus during the summer, take the time to capture the beautiful scenery or exciting architecture. Showcase amenities in buildings like the library or cafeteria that may be more difficult to film and navigate when more students are around. If your office offers live guided tours this summer, make a video recording of one, then edit it to perfection.
Once you’ve recorded a campus tour, you can disseminate it on multiple channels. For example, you can post the full version on YouTube or your website and then release bite-size clips on Instagram and TikTok that invite users to learn more. You can also include scenes from the tour video in online marketing materials or invitations to events for prospective students. Virtual campus tours are essential for attracting prospective students.
2. Student summer opportunities: on-campus
Almost no campus is fully devoid of students during the summer. Reach out to the students who stay on-campus during the summer and ask to interview them about their summer opportunities! You can create videos about students working summer campus jobs, conducting research with professors, or taking summer classes. You can also invite students to “take over” your social media accounts for a day and use photos and videos to show your followers how they spend their day. Meanwhile, video interviews can be posted on social media or sent directly to interested students.
Brainstorm admissions video ideas that showcase on-campus summer opportunities. These will appeal to many prospective students, especially those interested in working with specific professors or on particular projects and students concerned about affording college. Once you create a video, you can send it to any student who messages you questions about related summer opportunities. With these videos, you can assuage student concerns about what they’ll do during summer breaks or get them excited about all the options still available to them during the summer term.
3. Student summer opportunities: off-campus
As for your students who aren’t staying on campus, you can still hit them up for admissions video ideas that focus on their activities during summer break. In particular, work with the career development office to find out which students have internships or research fellowships they obtained through the office or connections with alumni. The purpose of these videos is to demonstrate how your college helps students prepare for future careers through job and internship opportunities. When you ask students to discuss their experiences on video, be sure to ask them to include how attending your school helped them obtain this opportunity. You can create these videos by either recording video meetings with students or asking students to send in videos discussing their experiences or walking viewers through their job.
Additionally, if your college offers summer study abroad programs, contact them! Study abroad programs are popular with students, and summer sessions are great for those who don’t want to miss a semester on-campus. In addition, prospective students will enjoy seeing videos of students abroad and hearing about their experiences. So, if any department in your university offers such programs, connect with them and ask for videos to post on social media or send testimonials.
Best of all, asking off-campus students for videos is easy with Covideo’s video reply feature. All you have to do is send a recorded message requesting a video from students, and they can reply directly to your message with a video of their own. They don’t even need a Covideo account to record and send a reply! With Covideo, gathering video testimonials from your students is a breeze, no matter where in the world they are located. Schedule a demo to learn more.
4. Out & about town
College towns are less crowded during the summer. As such, it’s the perfect time to showcase popular locations out and about in the town. Take videos of popular restaurants, coffee shops, and stores that cater to student needs. You can highlight locations that are more functional than flashy as well. Consider creating a video tour that covers the best places for students’ needs, such as salons, laundromats, pharmacies, hospitals, etc. Post the videos of hot spots on social media while saving the more extended video tour for a section on your website that discusses townie life.
If your school isn’t in a college town, you can still use the summer to take videos of places of interest for students. In addition, you can find out which locations in your community offer deals for college students and create a video highlighting those deals. Finally, no matter where your college is located, you can create attractive videos that illustrate why your location is ideal for students.
5. Summer life for professors
Academics are an integral part of every prospective student’s decision process. Consequently, prospective students want to know more about the professors who teach at your school. During the school year, your videos on professors will likely focus on the courses they teach, but during the summer, you can use videos to talk about what professors do outside the classroom. Focus in particular on summer research, scholarship, and industry events. Then, send these videos to prospective students who may be interested in the professor’s specific project or field of study. They will help you attract top talent and academically-focused students.
Better yet, find out if professors are working with students on projects or research during the summer. These opportunities are very appealing to ambitious students who want to contribute to their field. Working with a professional on their research is an incredible opportunity and will look great on the students’ resumes. It may also grant them the ability to foster meaningful connections with other professionals while still in school. For prospective students focused on excelling in a specific career or field of study, videos about students assisting professors in their research will make your school stand out against the competition.
Create and Share Admissions Videos with Covideo
During any season, you can use Covideo to easily record and share your best admissions video ideas with prospective students and their families. Covideo’s video recording software lets you create videos on your computer or phone and send them through email, text message, or social media. The video is embedded directly into the news, drawing your recipient’s attention. Furthermore, you can host videos on a custom video landing page that includes your school logo and colors.
Join hundreds of other colleges and universities already using Covideo to attract more applications and enroll more accepted students. Contact our team for a free demo and learn what Covideo can do for your institution.