Today, email is one of the most widely used forms of business communication.
Unfortunately, we are all aware that it is not the best one. How many times have you sent an email and realized that your recipient didn’t really understand your message? Or how many times have you sent an email and never even got a reply?
Latest research shows that 269 billion emails are sent out per day across the globe. This means that there is a risk of 269 billion misunderstood messages and communication attempts daily. And believe it or not, only one misunderstood message is enough to hurt your business or career.
The average office worker receives 121 emails a day and sends around 40 business emails daily.
What’s the deal with emails these days?
How many times have you proofread your email before sending it out and thought to yourself: “Hmm, this might sound a little too harsh…” This is the problem we want to address with email communication.
The average office worker receives 121 emails a day and sends around 40 business emails daily. So, even though it is one of the most popular forms of business communication, it is still one of the weakest. It lacks the right tone, body language and face-to-face interaction that is crucial for business messages of higher importance.
What about emails at your workplace?
Gaining respect and trust at your workplace is vital if you want to see your career move forward. Unfortunately, communicating with emails can be the recipe for ending relationships instead of building them. Without emotions, your customers may misunderstand the tone of your message and get the wrong impression of you. Not only as an individual but also as a representative of your company. Your co-workers or business partners may not understand your ideas the way you want them to or your employees may see you as the “Bad Boss”. This is why face-to-face connections are a better option, but very often, time and distance can stand in the way.
Therefore, video communication can be the second-best solution when it comes to nurturing business relationships and relationships with customers.
Emails with video have 5.6% greater open rates and 96.38% higher click-through rates on average than those without video.
How can video email save your career?
Even though it’s not the best option, email is still the most popular communication channel within a business.
However, it can still be effective if used in the right way. For example, incorporating video into your email can change your whole communication experience. This way you can turn your weakest communication tool into the strongest one out there. When recording a video message of yourself, you are able to transfer all the characteristics of an in-person communication to an email message. Your recipients will have an easier time both watching and understanding what you want them to know.
And you won’t have to ask yourself if your message is clear enough or written in the right tone each time you have to click the send button.
What more to consider…
Nowadays, emails are easily ignored, so keep in mind to add the word video in your subject line. Emails with video have 5.6% greater open rates and 96.38% higher click-through rates on average than those without video.
Finally, your video email will come with less risk of misinterpretation, and often turn out to be a great career savior.
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