Using Employee Recruitment Videos to Capture Top Talent
As a recruiter, you’re tasked with having both the candidate’s and your client’s best interest in mind. Similarly, professionals at staffing agencies attempt to attract, screen, and help hire top talent. Using employee recruitment videos or staffing agency videos will help you improve your connections on both sides of the hiring process.
Remote work is booming. A Gallup poll found 45% of full-time employees last year were working from home at least part of the time, and that number is trending upward. It’s rare that a recruiter can meet with a candidate in person, and employee recruitment videos are an excellent way to introduce a more personal touch to the hiring process, better vet candidates, and provide more clear instruction during a career transition.
Preparing and vetting candidates through staffing agency videos
Staffing agencies often create job descriptions for clients and then vet qualified candidates. Staffing agency videos are a huge advantage at the beginning of the staffing process. First, you can create a personalized video to introduce yourself—and your credentials—to companies interested in working with you. This adds a personal touch your competitors cannot achieve with only emails and phone calls. Then, you can create staffing agency videos to send to candidates explaining the position, introducing yourself, and walking them through the process. Your prospects will feel they have an ally and will have a better chance at success.
Encourage employee recruitment videos from prospects
The real magic comes in when you allow prospects to create their own videos. Using a tool like Covideo’s video reply feature, you can create prompts for your candidates to answer, and they can reply with their own video. Your candidate can create their own employee recruitment video right away—without having to sign up for any software. Just like in an in-person interview, you can ask candidates key questions in your screening process and allow them to answer with their phone or webcam. This will give you better insight into their qualifications, as well as their soft skills and personality.
Be a stronger point of contact through recruitment videos
Being the intermediary between candidates and their potential employer means you need to offer top-notch communication. Employee recruitment videos allow you to be a more personal, more available, and ultimately, more human.
Monster’s Future of Work Report found 24% of job candidate are skeptical of the promises their potential employers make. Pair that with a growing skills gap, and companies need to be doing everything they can to win over candidates. Recruitment and staffing agency videos can build trust. Learn about what your candidate is looking for and use video to walk them through their options. Reassure them that you’re here to help and use video to prep them for interviews and help them represent their best self.
Following up with candidates and companies after a hire
So, you’ve sealed the deal and secured a rock star candidate for your client. You can use employee recruitment videos to close out the process and build up new business. Create a video congratulating your prospect on their new job and leave your contact information for any feedback they may have. You can also send a short video for your client recapping the process, introducing anything you learned about their new hire, and offering your future services. If you’re a staffing professional, you can use staffing agency videos to provide video instructions and onboarding for the job. Chances are your employee recruitment video will help you stand out and be top of mind for future business.
The Takeaway
There are endless ways to introduce personalized video into the hiring and training process for recruiting and staffing professionals. Get a leg up on the competition and get started with employee recruitment videos today! Covideo offers all the tools you need to communicate with clients and candidates—no filming or editing skills required. Try a demo today.
