What’s Your Career Center Missing? Video Cover Letters

Increasing your university’s job placement rates during a pandemic isn’t too bold of a goal to strive for this year. Job opportunities are lower due to covid, but when one door closes, another cooler, virtual door opens. For example, you can showcase your student’s personalities with video cover letters.

Coming up with ways to help your students land internships and post-graduate jobs requires a new communication platform. As such, directors of career services or career advisors need to educate their students about a video cover letter and video resumes. 

What is a video cover letter?

A video cover letter, or also known as video cv, discusses why the student is applying to that organization, why they are qualified, and what differentiates them from other applicants. Think of this as an elevator speech instead of an about me video.

There’s nothing wrong with talking about yourself, but the goal is to provide the most relevant information in about a minute or less. Below are some video cv and video resume examples:

How to send video cover letters

So, let’s imagine a career service center encourages its upperclassman to record video resumes and video cover letters. You may ask yourself the following questions: where will you store these videos, and how will they email them to potential employers?

Students can upload or record an unlimited amount of videos with a video emailing platform, share videos without roadblocks, and track their video’s engagement. Intrigued? We don’t blame you! 

Covideo is a video messaging software that provides a space for users to store their videos outside of a website or video hosting site. Once videos are recorded or uploaded to their Covideo account, a user can share trackable videos on Gmail, Outlook, text messages, and social media platforms.

Benefits of video cover letters in your career center

1. Showcasing your personality 

Showcasing a student’s personality to employers doesn’t require a video production. Resumes videos and video cvs are personalized messages that are recorded from a smartphone or desktop computer. 

When creating this video, we recommend finding a spot in front of a window for natural lighting and removing distractions like noise or moving objects.

Employers aren’t just looking for qualified candidates; they want to hire people who they like! So, using video to present yourself will set you apart from other candidates.

2. Stand out in the application pool

Your students are unique. Each one of them offers something special, so replace a plain-text email with an eye-catching video message. Adding video to a students’ outreach will help them stand out from other applicants and potentially land their dream job.

3. Communicate as you would in person

Helping students land a full-time job after college is a large part of a university’s career center. Now that employers aren’t doing as many in-person interviews, career centers need to prepare students for interviewing virtually and adapting their communication skills to video. 

Providing students with video messaging software, like Covideo, will help students communicate to potential employers like they would in person. 

Learn more about video email for Higher Education

Covideo is used at many colleges in their admissions, recruitment, and advancement departments. If you want to earn more about using video in your career center, sign up for a demo, or discover how other colleges and universities are incorporating video messaging into their higher education marketing strategy.

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