The power of video marketing
Incorporate video messages into your email marketing strategy to improve open rates and increase return on investments.
Record with ease
Record personalized, one-off videos using your smartphone or webcam.
Upload existing materials like marketing videos to utilize all of your video assets.
Record your screen, your face, or both using Covideo’s Chrome extension.
Create a comprehensive library of video content you can use over and over.
Customize your approach
Include customizable buttons that drive engagement and set clear next steps.
Video landing page
Opt for a custom-created landing page or select from our ready-to-use designs.
Add captions to ensure accessibility and reinforce your message.
Control of colors and design of your video player to fit your brand.
Send from anywhere
Send your videos via email, text messaging or from your CRM.
Share videos on social media or send them via direct message.
Drive traffic to relevant sites by laying your video over the URL of your choice.
Send with confidence knowing your videos won’t get caught in spam filters.
Track your success
Receive real-time notifications that alert you when your videos are viewed.
Gain powerful insights through analytics that track views, engagement, & clicks.
Leverage team reporting to drive adoption and see where you’re winning.
Boost Engagement with Video Email Marketing
If you had to make a list of all of the elements that are essential to today’s modern digital society, video marketing would undoubtedly be right at the top. There’s a reason why there are so many video email marketing companies out there – video marketing ROI is enormous and video email templates are easy to customize in any way you see fit given your goals.
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Email marketing is still one of the most widely used strategies out there and video email marketing examples clearly illustrate that this is an opportunity to take something that is already good and make it even better. At its core, video mail is exactly what it sounds like – to learn how to create video email you record a message from your phone or computer and embed it into the body of an email. At that point, the process for how to send a short video by email almost becomes easier than writing out the message in the form of text alone. With the right platform by your side, you can even learn how to send a video through email from phone in a matter of seconds.
Of course, that point about having “the right platform” is important, because trying to send video email for Outlook or embed video in email on your own might cause you to run into problems. A lot of these platforms have size restrictions, for example, meaning that you can’t attach a file that is too large or your message won’t send.
Covideo, on the other hand, makes the process of how to create a video email both easy and valuable – all in the name of further improving your video marketing ROI as much as possible. You can send videos from your phone or computer at ease, and your message will be displayed with a branded template that can then be shared via Outlook, Gmail, social media channels and much, much more.
Video Email Marketing Statistics
Video marketing statistics 2019 Hubspot and video marketing statistics 2019 Forbes also show that this is one technique that is getting more and more popular over time. According to one recent study, a massive 89% of video marketers say that video gives them a very satisfying return on investment. They also say that it helps them with not only lead generation, but also with increasing traffic to their website, increasing sales and more as well.
Thankfully, online video consumption statistics tell a similar story in that they reveal people actually want as much video as they can get from the brands they love. By as soon as 2022, online videos will make up about 82% of ALL consumer Internet traffic on a daily basis. This is literally 15 times higher than it was just a few years ago, in 2017! Facebook video stats and video retention statistics tell a similar story – meaning that this is one technique that you can’t afford to ignore for much longer.
Likewise, when you start to personalize your video message, you will see even better results because the message itself is custom built for your audience. You can make individual people feel like they’re your most important customer, which goes an incredibly long way towards increasing engagement and building loyalty at the exact same time.
Personalized Video Email Marketing
Speaking of personalization, it’s important to note that many consumers these days actually prefer and expect personalized video message content from the brands they interact with. Combining video and personalization creates the ultimate strategy to engage with your audience for this reason.
Personalized video examples are usually one-off videos created for an individual or, at the most, for small groups of people. Because of this, they can be highly personalized with the intention of communicating your message exactly how you would in person.
This is a great way to add a human touch to your personalized interactive video, all while helping you stand out in a crowded inbox as well. Not only that, but a personalized video maker allows you to record and send unlimited videos – all in a way that can be used across different industries and departments like sales, customer service, B2B and B2C! Personalized sales videos are particularly popular for this reason. Personalizing your message is also another great way to improve your B2B video marketing statistics, too.
Video Email Subject Lines
But no discussion of how to create video email would be complete without touching on maybe the most important element of all: subject lines.
Even using an email subject line generator is a great way to improve your open rates, click through rates and conversion rates – all at the exact same time. Remember that subject lines are your first chance to make an impression with your recipient, so that they will ultimately decide to open your email and view the video inside.
Therefore, when sending a video email, you should always make an effort to include the word “Video” in your subject line to increase open rates by 20%.
Likewise, we always encourage you to personalize your subject line so that your recipient knows that this message is specifically for them. This is especially true when it comes to good email subject lines for introduction emails, for example, or catchy email subject lines for sales messages. Likewise, you’ll want to make an effort to differentiate a follow-up email subject line from something like recruiting email subject line examples because the situations are obviously very different.
In general, always provide some content in your subject line so that your recipient understands what type of message they’re about to experience.
How to Embed Video in Email
One of the most common questions when it comes to video email in marketing is ultimately “can you embed a video in an email or do you have to send it as an attachment?” If you’re trying to do so on your own, you probably have to send it as an attachment – which creates the issues outlined above.
When you embed video in email Outlook or embed video in email Gmail with a tool like Covideo, on the other hand, a preview of the video actually sends in the body of the email and NOT as an attachment. This not only helps you get around large file size restrictions, but it also improves the quality of your message and helps make sure it won’t be caught in someone’s spam filter.
By embedding YouTube video in Apple Mail, for example, you can send large files without all of the other issues that come with it. Likewise, when you embed Facebook video in email, or embed stream video in email, that content automatically sends as an animated GIF. This means that the video auto plays when the email is opened, so that your recipient can start experiencing your content immediately. You can embed YouTube video in email from other providers, too, for the record. Embed YouTube video in Apple Mail is not your only option.
This feature alone is a great way to grab someone’s attention and increases the chance of your message being heard exponentially. With an attachment at the bottom of the email, it’s far too easy to overlook or miss.
Thanks to Covideo, you can learn how to embed a video in a newsletter or how to get a video to play automatically in an email in a matter of seconds. You can also do so using all of the most popular email platforms like Outlook, Gmail, Covideo and more.
Overall, embedding videos into your marketing emails and newsletters will increase engagement and click through rates, while making your message even more effective than ever.
Request a demo and learn from Covideo experts about video email marketing.
Video Email Marketing for Real Estate
All told, video email marketing is used in just about every type of industry you can think of. Covideo bills itself as a sales tool, for example, so it’s regularly used by automotive and car dealerships and even in the real estate industry. Video scripts for real estate agents are easy to write and are a great way to make an exceptional first impression ahead of a big transaction.
Some real estate video ideas are introduction videos, for example, where the realtor introduces him or herself to a client. Realtor introduction video content is very popular because you want the experience you’re creating to obviously be as personal as possible.
YouTube real estate videos are also commonly used to give people the ability to tour a property, all without ever leaving the comfort of their own home. This is when a realtor walks through a house or apartment and records the tour on video so that people can get a better look. Even better, with Covideo, you can bypass uploading your home tour to YouTube altogether, and instead, send your video directly to your client in the form of a video email or video text message.
As you learn how to make real estate videos, you may even consider explaining important topics like proposals or giving people updates on the buying and selling process. The choice is yours!
In the end, the most important thing to understand is that sending these videos via email or text allows you to send the right message to the right audience at exactly the right time. Rather than uploading it to YouTube and hoping they find it or sending them a link that will get caught in their spam filter, you can get your message to the people who want to hear it immediately. Whether you’re a real estate agent or are in some other type of business entirely, rest assured that this is a very exciting position to be in.
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