Video and Email

Why Is Video More Effective Than Text?

When comparing text and video in comparison to customer engagement, there really is no competition. Video easily takes the cake by grabbing the viewer’s attention, and adding a personal touch to the message. That’s why you should be using video to strengthen the emails and messages you’re sending out every single day. Video captures what the cursor can’t and almost always – beats out plain text any day. With that said, check out the video below to learn more 🙂 

Video is attention grabbing 

Visuals attract viewers’ eyes much more effectively than text does. This same attention grabbing factor also applies to your email inbox. Everyday you probably trudge through dozens and dozens of emails, but how many of those emails included a video? If one did, it would likely be a breath of fresh air in a crowded world of text. This extra attention leads to higher engagement.  

Video content is rich

Did you know that the brain can process visuals 60,000 times faster than text?

Video uses visual aesthetics and audio to paint the whole picture, and better convey the whole story. 

It’s not only a more entertaining way to consume content, but it’s easier to comprehend the information when it’s in this digital format. 

Chances are – an individual will take away much more from a 2 minute video compared to reading two minutes of text. It’s fast and efficient – which is why businesses are using it across all departments. 

No longer is video limited to the marketing department. These days professionals are making sales videos, using video in their customer service departments, communicating internally via video. It’s a powerful tool that makes an impact on the viewer and adds back in  a personal touch to communication. 

Video engages viewers and drives action

Words just aren’t as engaging as video – it’s as simple as that. Video has the power to evoke strong emotions, through visual and auditory cues. This aids greatly in getting recipients to engage with your emails. 

Not only does video engage your audience, but it encourages them to take action. Analytics by KISSmetrics found that videos that include calls-to-action produce 380% more clicks than alternative CTA options, like buttons or written text. 

Always include a call to action at the end of your video to guide your viewers next steps and drive action. This small addition is key to creating effective sales videos. 

Video content is memorable

Most people need visual aids to learn, which could be a primary reason as to why many prefer video over text. Viewers retain 95% of a message when it’s in video as compared to 10% when reading the text.

Video conveys visual cues like body language, tone of voice, and eye contact which are essential for drawing emotions and reactions. Emotions play a significant role in retaining information; high-impact videos lead to more information retained. 

Likewise, in a business setting, our inboxes are oversaturated with plain text emails. Sending a video email is like a breath of fresh air that helps you stand out from the crowd, and leave a lasting impression on your audience. 

Video content is easy to create

Nowadays, almost everyone is walking around with a smartphone in their pocket. With many options available at your fingertips, video content has become even faster to produce than text. By using tools like Covideo’s mobile app, you can easily take out your phone, record your message, and send it off as a video email. Or, record from your laptop or desktop with a built in webcam. Both efficient AND effective. Recorded and sent all within minutes. 


The power of video should not be understated. It has the ability to  boost conversions, dramatically improve brand awareness,  and open the door to new business opportunities.

If using video in sales and to grow your business intrigues you, then Covideo is here to help.  Covideo is a sales video maker that allows you to record and send personalized videos via email or text to prospects, clients, and customers in a more personal, and impactful way. Try Covideo free for 14 days with a free trial. Or contact us and a member of our team will be happy to chat about sales video examples and how video can impact your business. 

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