Nowadays, content marketing got a new meaning. While the written form was valuable before, today the spotlight is on the video content. No matter the generation or the nation, the video is the star. By 2021, 81% of customer Internet traffic will be video, according to Cisco study.
Maybe you already knew that. There are so many blogs, videos or researches that indicated that but many forget to highlight the important fact that, written or recorded, your content must be valuable and relevant for your target market!
Now when that is clear, why video content? There are a few reasons:
Video content gives a human touch
While written word is a language of writers soul, the power of video content lies in the ability to put a face to your message. Like that, marketers can more easily build trust and create a deeper connection. People like to buy from people they like or they can relate to. That’s why it’s easier to create a valuable story with video content.
Video content helps your SEO optimization
While a few years ago, it was all about social media platforms, today it’s all about Google and SEO optimization. That’s where video steps in.
For example, video content encourages people to spend more time on your website.
Why is this important?
When it comes to ranking, Google takes into consideration the time spend on your website. The equation is simple: Higher the time spent on your website, higher the Google ranking. When analyzing Google Analytics, everything less than 30 seconds is bad. If people spend on average more than 1 minute on your website, you are doing it right! Also, if they spend a longer time on your website that means you have engaging and interesting content for them and they are more likely to buy your product.
Read more about how video content can boost your SEO efforts.
Video content grabs the attention
In the chaos of online content, it’s hard to win the battle for the consumer’s short attention. The average attention span is down from 12 seconds in the year 2000 to 8 seconds today.
The video is a king when it comes to attention-grabbing and text can’t beat it. Use it wisely!
Video content has higher Retention Rates
65% of viewers watch more than ¾ of a video, which is far more than you can say about text-based content. This means that your message will be better understood through video than through text.
Buyers are more likely to buy a product after watching a video
According to an infographic from MultiVisionDigital, consumers are 64% more likely to purchase after watching a video about it, and 52 % of consumers say watching a video about a product makes them more confident in buying it online.
So, it seems that it only takes one video to double your profit. What are you waiting for?
Video content is most memorable
Content that is noticed but not remembered won’t convert leads into prospects. Video’s memorability is what you need to get your content marketing strategy on the next level. For that, you can use DIY videos, product explanations or tips&tricks videos.
2018 is the year of video. There are a few statistics you should know about video content:
- One-third of online activity is spent watching the video.
- Over half a billion people are watching video on Facebook every day (via Forbes).
- Over half of the video content is viewed on mobile.
- According to HubSpot research, on average people watch 1.5 hours of video content in a typical day
- The average CVR for websites using video is 8%, compared to 2.9%for those that don’t use video.
- The average user spends 88% more time on a website with video.
When it comes to video content, setting a good video marketing strategy is a set stone for success.
If you haven’t already started, there are just 5 simple steps that separate you from a successful video marketing strategy. They are: research, SMART goals, equipment, types of video you choose to record and measuring results.
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