Five strategies on how to increase sales

5 Tips For Increasing Sales in 2021

It’s a new year, the perfect time to tighten up your sales strategy to increase sales for the new year. But what do you need to do to boost sales, specifically as more businesses and customers go online and in-person sales goes down? If you are looking to find out how to increase sales for your business, then you’ve come to the right page.

Below you’ll find 5 short tips for how to increase sales in 2021. You may already be using some of these strategies, but it’s never a bad idea to use the beginning of the year to revisit your sales toolbox and figure out what works. As you read these tips, consider how you can integrate them into your own business. If you’re part of a sales team, then make sure to introduce any new ideas to your whole team so you can work together to form the best sales strategy for the new year.

How to Increase Sales

1. Diversify your sales strategy

First, define your sales strategy. How are you generating leads and approaching prospects? Write down what’s working and what isn’t. Then, consider diversifying your sales strategy to include other prospecting and communication methods. This way, you can maximize the reach and accessibility of your sales strategy and reach demographics that you might not otherwise.

For example, you can combine cold calling, social selling, and email marketing to reach the most sales prospects. Each of these popular tools appeals to a different demographic, so you can diversify your prospects by using all three. This is especially important during the ongoing Covid-19 pandemic, with more customers shopping online and the decline of traditional sales methods. Businesses that diversify their sales and prospecting strategy and focus on how to increase sales online will better be able to weather changing consumer patterns and outside effects.

2. Personalize interactions with prospects

Numerous studies show that the best way to reach customers is through personalized interactions. According to Campaign Monitor, marketers have noticed a 20% increase in sales when using personalized messages. Likewise, other studies have shown that customers are willing to pay more for personalization or provide more information for a more personalized experience. Customers want to feel like the brands they engage with know them and care about their experiences.

So, what does this look like in action? Sales teams can work on conducting personalized campaigns when reaching out to customers. This can be as simple as addressing a marketing email directly to a customer or as complex as providing a personalized website experience based on a customer’s profile. You can easily get started on personalizing your sales strategy by investing in a personalized email or video email platform like Covideo. (More on Covideo below!) Emails with personalized subject lines are 26% more likely to be opened, and several brands have reported a 8x increase in email click-through-rate when they added personalized videos to their email campaigns.

3. Invest in sales software

Juggling a new sales strategy or growing sales team is hard without the right sales tools. Every sales team needs access to software that will help them communicate with one another, find prospects, and track every step of the sales pipeline. Most sales teams use a CRM such as Salesforce or Hubspot to generate leads, plan campaigns, and keep track of customers. CRM software is vital for tracking and increasing your sales volume, but it is not the only kind of tool you can use to boost sales in 2021.

As mentioned above, Covideo is a top video email platform that you can use to send personalized video messages to clients. Covideo lets you communicate face-to-face during the sales process; simply record a video, embed it in an email, and send it to your client or prospect. You can personalize your own video landing page to direct those who click on the video preview to your website and attach CTAs to the bottom of the video. Use these CTAs to direct customers to schedule an appointment or view more information. Finally, customers can reply with their own video email even if they don’t have a Covideo account, so you can continue your conversation beyond the first email.

Other types of software can also be useful for boosting sales, such as sales funnel software and customer service platforms. You can read more about the best sales software in 2021 here.

4. Reach out to current customers

Here’s a top sales secret: never stop interacting with your current customers. If you have a new product to sell, then who better to advertise it to than people who already trust your brand? Even when you don’t have new products to sell, you want to make sure your current customers remain engaged with your brand. Your customers are your greatest resource; don’t neglect them!

Current customers are also a great prospecting tool. Don’t be afraid to reach out to them for testimonials or referrals. Your customers know what’s great about your product and who else may want to use it. They already know how to get people to buy your product! Sending out a survey or form asking for feedback and referral information is a solid way to both retain current customers and identify new leads.

5. Research competitors

Yes, your competitors may cut into your sales numbers. But you can use them to learn new sales strategies and improve your own approach! You should always be aware of what your top competitors are doing and how they’re gaining new customers. There’s nothing wrong with “borrowing” a great new strategy or campaign idea from a top-performing competitor, as long as it’s not too obvious who you’re copying!

You can use a number of different platforms to conduct competitor research. You should already be following your competitors on social media so you can monitor social media trends. Another awesome tool for competitor research is SEMrush. With SEMrush, you can track trending keywords used by your competitors as well as new backlinks. You can use SEMrush to identify what keywords and backlinks you’re lacking and try to siphon off some of your competitors’ traffic by including them in your materials. SEMrush also displays the total number of keywords, projected traffic, and authority score for your and your competitors’ websites, so you can use the platform to monitor how well you’re doing in comparison and adjust your sales strategy accordingly.

Boosting Sales 101

To put it simply, the best way to boost sales is to listen to your customers. Meet your prospects where they are and speak to them directly through personalized sales experiences. Hit up your current customers for recommendations and new prospects. Don’t let any client fall off your radar; make sure that you’re staying in contact at every step of the sales process. Finally, take an inventory of which strategies have worked and which haven’t, both for your own business and your competitors, so you can sharpen your focus in the new year. If you follow all of these tips, you should be increasing sales–and customer satisfaction–in no time.

Covideo: The Best Platform for Driving Sales with Video

If we’ve caught your eye with Covideo, the #1 video email platform, then give us a try! You can start your free 7 day trial with Covideo today, no credit card or payment information required. Sign up now to start sending personalized video emails to clients and see how Covideo can be used to increase sales.