Increase engagement with a personalized video message

Personalized Video Message

If you really want to make someone feel welcome and help your message stand out in a crowded inbox, you should send a well-timed personalized video message. These days, personalization really is king. This is especially true in the world of personalized video B2B content, where your potential customers are going to be doing more research than ever. You need to capitalize on every opportunity you have to really stand out from your competitors.

Personal messages are regularly used in both sales and marketing. They bring a tremendous amount of value to your efforts and are a critical element to add to your outreach. In this article, we’ll cover a wide range of topics including:

• What is a personalized video message?
• Personalized video examples for marketing and sales
• Personalized video platforms
• How to make personalized videos

What is a Personalized Video Message?

Human beings are visual learners – this has always been true and it likely always will be. People simply retain more information when it is presented visually versus when it is presented in text. They understand even complicated topics a great deal more, too.

Likewise, personalization is important – to the point where people are willing to pay more for personal messages and experiences. There’s a reason why a personalized video message from celebrities on Cameo is so popular – it creates an immediate connection with someone that is difficult, if not impossible, to look away from. Plus, with so many other stimulants out there, you really need to stand out. If you don’t use personalized video content, your message is likely to get lost.

In general, a personal video is a one-off personal message that you can record either for an individual or for a small group. It’s usually sent via email, text or even on social media and the goal is for them to be hyper-personalized and tailored towards your specific audience. They’re usually pretty short – between 30 seconds and two minutes in length – and have a clear goal.

Whether that be a prospecting email, a follow up, introductions, asking for referrals or anything else is up to you. Regardless, it’s simply powerful and unique to send a personalized video in an email message as opposed to sending a plain-text message.

Personalized videos are recorded for a specific recipient and add a personal touch to your outreach. It allows you to stand out from a crowd, all while creating a memorable brand experience and getting your message across easier. But it also allows you to showcase both yourself and your brand while increasing engagement with your services and products, which may very well be the most important benefit of all.

Personalized Video Marketing Solutions

As stated, personalized video email marketing is very effective because it not only increases engagement, but it can also increase opened emails as well. But the answer to the question “how to do personal video marketing?” involves more than just sending out a customize video with your name. Custom marketing videos feel like they were created for only one person, which is what gives them their immediacy and their intimacy in equal measure.

Likewise, personalized video email marketing is shown to have many benefits. Consider the following statistics:

• A full 74% of marketers say that targeted personalization increases customer engagement a great deal.
• Emails with personalized email subject lines tend to be 26% more likely to be opened. Likewise, the open rate for emails with personalized messages is 5.7% higher than those without one.
• Some brands have even said that they get an 8x increase in click-through rates once they add personalized video to their email campaigns.
• Plus, custom marketing videos in email deliver a 6x higher transaction rate, too.
• Marketers have also noticed an increase of about 20% in sales when using personalized video email marketing.

Personalized Video Messages for Sales

One of the most common use cases for this type of messaging involves personalized sales videos. This is because sales is a competitive field by its very nature, and outreach can be draining to say the least.

You are spending so much time on the phone and emailing prospects and potential customers that it’s often hard to connect with them and really get in touch. As a result, sales teams everywhere are regularly turning to personalized video email and video email prospecting to stand out, to increase engagement, to get a higher response and to increase overall sales.

They use personalized interactive video throughout all stages of the sales process. For example, they do video email prospecting where they record short videos for their prospects. The beauty of this is that their video is embedded into the body of the email so that when it is opened, the prospect sees the video right away.

This type of custom video message tends to get more responses and click through rates. But recall that sales teams use video throughout all stages of the process. This is true for follow-ups, for meeting recaps, for appointment reminders, thank you’s, referral requests and more.

This is because a video is a great way to build trust, to humanize the sales process, to create a connection and to build credibility. All of these are critical components to closing a deal, which is why personalized sales videos are such a powerful tool.

Using Personalized Video Software

With the right platform by your side, using personalized video content is easier than you could have ever thought possible. While it’s certainly true that you can record and send these videos on your own without software, there are also many issues that come with it – to the point where it tends to be a long and frustrating process.

With a personal video recorder like Covideo, for example, you’re getting access to one of the best tools available on the market today. It’s certainly superior to alternatives like Vidyard or Hippo Video because it allows you to record, send and track personalized videos with ease. After recording your content, you can send personalized video through text, email or any other channel you like.

Covideo also offers a wide range of innovative features including tracking and analytics, branded video landing pages, captions, video annotations, video merging and so much more.

But the best part of all is that Covideo comes with free support who will always be glad to guide you through the platform and to help strategize an effective video strategy for you. They always share best practices, tips and everything you need to know – which is truly what differentiates them from so many other options on the market.

How to Make Personalized Videos for Email

Before you set out how to learn how to send personalized videos at scale B2B, however, there are a few important things you should keep in mind. Always mention your recipient’s name in the video and in the subject line. Tailor your message directly to them – they should know that you leaned how to make personalized videos ONLY for them. Likewise, always end your message with a CTA so that they know exactly what to do next.

Keep these videos short, sweet and to the point – they are meant to replace an email, not a full meeting. Finally, for maximum engagement, be sure to keep these messages under two minutes in length and be yourself while talking to the camera. Speak directly to someone as you would in person.

To get started making your next personal message video on Covideo, all you have to do is:

• Go to the Covideo.com website and log in. On the upper right side of the screen, click the “Record” button.
• Choose from one of your three recording options. You can record both yourself and your screen, just your screen, or just yourself. For a personal message video, click the “Cam Only” option and make sure your browser allows Covideo to access your camera.
• Click once on the red “Record” button to begin the countdown. After the countdown, you can start recording as you wish.
• Preview your video by pressing the “Play” button.
• Delete or upload your video when you’re done! You can click on the “Save Recording” video to upload it to your library or, if you want to start over, click the red “Trash Can” icon.

Record and Send Personalized Videos – Free

In the end, personalized video technology has come a long way in the last few years – much to the benefit of marketers everywhere. You need them in your outreach because they help you stand out in a crowd, they increase engagement and so much more – all at the same time.

So if you’re eager to get started, take advantage of free trial. You’re just a few clicks away from getting instant access to the entire platform for seven days, during which you can send and record an unlimited number of personalized videos.