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Enhance Your Outreach with Video For Business

In just a few short years, video on the Internet has evolved from something of a novelty to one of the most important communications mediums on the planet – and that is one trend that shows absolutely no signs of slowing down anytime soon. Even as recently as a decade ago, high-speed Internet connections were still rare in the homes of consumers across the country.

Flash forward to today, and gigabit Internet connections have become the new norm – to say nothing of the lightning-fast speeds that people enjoy on mobile devices like their smartphones. Because of that, when you sit down with a business video maker to create your next piece of collateral, you’re doing a lot more than just throwing another piece of marketing out into the world. You’re opening up a direct line of communication between you and the people you’ve dedicated yourself to serving – and it’s one that is equal parts active and engaging at the exact same time. Because of this, video for business marketing tactics bring with them an enormous number of benefits that can’t be ignored. Marketing videos for business users is an innovative and exciting way to communicate with not only an ideal buyer but also a lead, or even within a company – the choice is yours

Video Marketing

Video marketing statistics show that most marketers worldwide already name this as the type of advertising collateral that generates the highest return on investment – and all it takes is a quick look at video marketing benefits to see why.

The best thing about your video marketing 2020 efforts is that they do NOT cost thousands upon thousands of dollars to “get right” – far from it, in fact. If you own an iPhone that was manufactured in the last few years, for example, you already carry a video camera capable of shooting stunning 4K videos around with you in your pocket all day long. That and a quick trip to the store to pick up an external microphone is all you need to create something that will truly impress the widest audience possible. Even internal cameras on laptops and external webcams have come a long way in a short amount of time, meaning that the process of how to make a video for business is literally easier than ever before.

You can even record a simple message from your phone or laptop and still get high-quality videos by using personalized video software. It really is that simple these days.

Stand Out From Competitors by Using Video For Business

Video allows you to differentiate yourself from your competitors because it puts you and your brand front and center and at Covideo, we believe that YOU are your greatest asset. At its core, Covideo is more than just another business video maker app. It was built from the ground up for business professionals wanting to stand out in a crowded inbox.

Since our inception, we’ve always believed that adding a face to the name will help connect you with your recipient and replace mundane, plain-text messages. What makes Covideo the best business video maker is that it’s perfect for literally any type of business that users emails – which, at this point, is most of them.

With our  free trial, you can even make your video FREE of charge to see how you like it!

Whether you send videos from our mobile app or from your computer, you can record and share video messages with ease because that is exactly what Covideo was designed to do.

Creating Video Content For Your Business

In general, one of the keys to learning how to do video marketing involves playing into the strengths that other communication opportunities like emails simply do not have.

To get an example of this idea in action, think of something as seemingly simple as your standard email blast. Don’t forget that an email blast is often mistakenly considered to be SPAM, and readers may feel like you’re sending out these messages without a specific recipient in mind. That’s the opposite of personalization.

To avoid that type of misunderstanding, YOU need to create content that plays directly into the needs of your audience and video content marketing allows you to do that in an easier way than ever before.

Overall, your video strategy should focus on building relationships and to do that, you need to understand who your viewers are and what they’re interested in. You need to get to know them FIRST if you want to put yourself in a position to solve their issues and problems and, more importantly, convince them that you’re capable of doing all of the above.

Never, under any circumstances, should you send an email without a specific purpose in mind.

Also consider the fact that one of the most important steps in an video email marketing campaign is to bring new customers to your place of business, your store or your website. There are many, many different types of video marketing collateral that you can choose to use to accomplish those goals. Send a promo video that highlights a new product and its features. Or, send a customer testimonial video sharing their experience using your product. Regardless, when you share your message, accompanied by a video landing page designed for your brand, you are going to see results and engagement.

With the right quick video maker like Covideo, you can even easily take those videos and use them as a part of your social video marketing campaign, too. You’re never more than just a few quick mouse clicks away from getting those videos in emails and on sites like Facebook and Twitter, thus broadcasting your message to the widest possible audience and letting it travel as far as it can go.

Make Business Videos Online Free with a Covideo Trial

At this point, you’re probably well aware of just why video marketing is so effective. Who doesn’t love a personalized, engaging experience delivered right to their email inbox or social media account?

But the key to making all of these ideas work for you is to find the right free video maker tool that was built with an organization like yours in mind. We’re incredibly proud to be able to say with confidence that Covideo IS that video tool.

One of the issues that normally comes along with a lot of video making tools free options is that they don’t offer much in the way of functionality. You’re getting to test out a severely limited version of the full program, which really doesn’t give you a good idea of whether or not it can meet your needs.

Covideo, however, goes above and beyond what most people expect from video maker free online opportunities. It offers a totally free, no obligation 14 day trial so that you can experience the raw power of video messaging up close and personal – all without even having to think about getting your credit card out of your wallet.

Right away, you’ll get an impression of how the Covideo business video maker free tool is so versatile because it can be used not only in marketing, but also in sales, support and even internally, too. If you want to create a video showcasing your next product or service for your customers, you can easily do that right from the easy-to-use graphical user interface. If you want to create a series of training videos that will only ever be seen by your existing employees, you can do that, too. It’s absolutely safe to say that your ability to make business videos online free has never been more straightforward.

Likewise, Covideo offers a number of innovative features that other business video maker free tools simply cannot match. Covideo is a totally free online video editor no download solution, for example – meaning that you can trim the beginning and end of your videos WITHOUT having to download a third party video editor application. From the moment we originally launched Covideo until now, we’ve always intended it to be something of a “one stop shop” for all of your free video maker needs and that is one goal that we will never stop trying to accomplish.

You can also use Covideo to effortlessly create a wide array of different types of videos, including product tutorials for your customer support team, culture videos for your social media channels and many, many others.

So why is video marketing so effective, you ask? In short, any video marketing guide will tell you that it is because video allows you to create the type of intimate, personal and engaging experience that far too many other types of collateral simply cannot match. Above everything else, Covideo is a tool that lets you enjoy all of these benefits and more – and our totally free, no-obligation, start a free trial is a big part of how we prove it.

If you have any additional questions about how to harness the full power of video marketing to your advantage or have questions about the best screen recorders for enterprises, please don’t delay – contact the team at Covideo to sign up for your free trial now.