Email Triggers: Successfully Avoid Spam Filters

Email marketers rely on high delivery rates to get their message out and bring in sales. Nothing can de-rail a marketing campaign faster than an ALL CAPS subject line or the words Free Offer. Knowing which words and phrases to avoid can be the difference between reaching consumers- and landing in the trash.
Spam filters use a scoring system to determine deliverability. The higher the score, the less likely your email will make it to the inbox. And, while subject line content is a big factor, the email body text is also scrutinized for HTML code and problematic terms. Normally innocuous lines like: “Sue, my total weight loss is up to 30 pounds.” may now be zapped as spam by some of the more aggressive filters. Look carefully at your overall content to minimize trouble spots.
The lists below highlight some of the trigger terms for the subject line and email body. While not all spam triggers are represented, this provides a starting point of the most commonly used terms.
Subject Line Trigger Terms
$$$ 100% free ad
affordable amazing stuff apply now
auto email removal billion cash bonus
cheap collect child support compare rates
credit credit bureaus double your income
earn $ earn extra cash eliminate debt
email marketing explode your business extra income
free fast cash financial freedom
free giftfree info free investment
free leads free membership free offer
free preview guarantee hidden assets
home based income from home increase sales
increase traffic incredible deal info you requested
internet market limited time offer make $
mortgage rates multi-level marketing investment opportunity
order now prices refinance remove reverses aging
save $ search engine listings serious cash
stop snoring web traffic weight loss
 
Email Body Spam Triggers

1-800 1-888 100% free
100% guarantee remove remove accept credit cards
as seen on tv be your own boss call toll free
cash in on collect your $ click here for removal
credit card # click here to be removed confidentiality assured
custom quote dear homeowner dear fellow entrepreneur
debt free earn extra income email marketing
free featured on tv free consultation
free cruise free free free future mailing
future promotion get out of debt get your free sample
hair loss product home based business home shopping
joke of the day increase your revenue information you requested
life insurance quote limited time offer lose inches
lose weight make money online one time mailing
online promotion reduce body fat remove from list
weight loss work from home you have won