Human Resources Sales Video Scripts
Many sales teams at professional employer organizations (PEOs) or others working in human resources sales spend at least some—if not all—of their time selling their HR solution remotely. It’s a competitive market, as there are many PEOs to choose from. (There are 487 PEOs in the United States, according to the NAPEO!) Video is an awesome tool for these PEOs to stand out from the competition and make stronger relationships. To get you started, we have created some PEO sales scripts you can tailor to fit your video needs.
Updating your human resources sales strategy
PEOs allow businesses of all sizes to outsource their HR functions (like payroll, benefits, and more) with special services and software. These functions allow company to save time and money while focusing on revenue generation and other business tasks. In preparation for using our PEO sales scripts, you should consider the ways you add value to your customer’s business.
Of course, video is a helpful tool but not the only tool for human resources sales. You should use these video ideas alongside your full sales cycle—which may include emails, in-person meetings, LinkedIn outreach, phone calls, and conferences.
Cold outreach PEO sales script
Cold calls are a natural part of the sales game, and human resources sales are no different. When it comes to initial outreach, keep your video short and focus on solving a problem or adding value for your prospect. (We love this stat from the NAPEO: the annual return on investment from using a PEO is 27.2%!) You can continue to build on details during other touch points.
The script:
Hi, {prospect name}. This is {name} with {community name}.
I’ve been researching {community name} and I’m curious how much time and money you’re investing in your HR functions.
{Short pitch on your company and what it offers.}
We’ve found that businesses in {industry name} save {amount of time/money/etc.} when working with a PEO.
Interested in putting 15 minutes on the calendar to chat about this soon? My contact information is below.
Follow-up human resources sales script
If your first PEO sales script is successful and you’ve gotten a demo on the calendar with your prospect, you can use video to check in along the way. Human resources sales should be highly personal, and video helps you deliver those customized communications.
The script:
Hi, {prospect name}. {Name} here with {community name}.
We’re excited to get the ball rolling. I wanted to let you know that if you have any questions about using our service, you can contact me directly. All my information is below.
I’ve also attached {helpful resource/contract/other info} to this email for you to review.
We have you scheduled for a demo on {date and time}.
Look forward to talking with you soon!
PEO sales script after close
Video is a tool that helps you develop relationships for the long term. That’s why we recommend using it even after you’ve made a sale. You can always scale your solution with your prospect’s business.
The script:
Hi, {prospect name}. {Name} here. We’re so excited to have you on board with {community name}.
{If applicable, let them know the name of the account manager or new point of contact they will have as a client.}
The final contract and all the information you need is attached to this email. We’ll be in touch shortly to get your team set up and schedule training.
I know you’re going to love using {community name}. Let me know if I can help with anything else. Thank you!
The Takeaway
A PEO sales script is a great starting point to plan out how to incorporate video into your human resources sales cycle. As always, don’t be afraid to go off-script; it’s better not to sound overly rehearsed.
With Covideo, you can start sending and sharing these personalized videos in minutes. Want to learn more? Schedule a demo with our experts.
