Track engagement with video analytics
Using a video analytics software
Covideo’s video analytics software is the easiest way to record, send, and track personalized video emails through your favorite channels.
Record with ease
Easy recording
Record personalized, one-off videos using your smartphone or webcam.
Instant upload
Upload existing materials like marketing videos to utilize all of your video assets.
Screen capture
Record your screen, your face, or both using Covideo’s Chrome extension.
Video library
Create a comprehensive library of video content you can use over and over.
Customize your approach
Calls-to-action
Include customizable buttons that drive engagement and set clear next steps.
Video landing page
Opt for a custom-created landing page or select from our ready-to-use designs.
Captions
Add captions to ensure accessibility and reinforce your message.
Customizable player
Control of colors and design of your video player to fit your brand.
Send from anywhere
Simple sending
Send your videos via email, text messaging or from your CRM.
Social sharing
Share videos on social media or send them via direct message.
Website overlay
Drive traffic to relevant sites by laying your video over the URL of your choice.
Compressed links
Send with confidence knowing your videos won’t get caught in spam filters.
Track your success
View notifications
Receive real-time notifications that alert you when your videos are viewed.
Detailed reporting
Gain powerful insights through analytics that track views, engagement, & clicks.
Admin reports
Leverage team reporting to drive adoption and see where you’re winning.
Video Analytics
Video analytics is a powerful tool that can offer insights into how your collaborators and target audiences interact with your content. At the core of any sales, business, or marketing strategy, you need other data to determine that strategy’s growth and success. Video content analytics offers several benefits that can help reveal specific details about your audience, resonate with them, and maybe what aspects of your strategy didn’t resonate.
As a marketer or content creator, you can start noticing these patterns and creating new and more effective strategies based on video analytics’s additional information. Another powerful insight provided by video analytics is the ability to view video tracking to see who exactly sees your message, for how long, and how frequently. This article will cover how video analytics work, which tools can provide analytics, and improve your current strategy efforts with the analytics information.
How does video analytics work
Video analytics can have a vast range of meanings depending on the context, but we’re going to narrow in on analytics for videos used for business. These types of videos can range from social media videos, videos used on your business’ website, content used in your marketing campaigns, as well as your smaller-scale personalized videos. The different types of video analytics applications will vary depending on the type of video you’re analyzing. For example, social media video analytics can give you broader audience details like basic demographics that can help shape the content you share on those platforms. Video analytics for personalized video messages sent via email or text can tell you how often your video is viewed, which parts of the videos were considered, and more. This type of information helps shape your selling and business strategies.
There are certain elements that video analytics can track that you should pay special attention to. These elements include view counts, times watched, etc. This information about how your audience interacts with your video can highlight different strategies. For example, if your videos tend to be on the longer side, but you can see from your video analytics that viewers never finish your video, it would be an efficient strategy to start recording shorter videos. The great thing about using video analytics is that you’ll compare the analytics between old and new video strategies to monitor and track performance.
Using a video analytics software
Acquiring this type of analytics information on your own is nearly impossible, which is why having a great video analytics software comes in handy. Covideo is a video platform that allows you to record or upload videos and send them out via email, text, social media, or embed them on your website. Covideo was created to make sending and embedding videos incredibly easy, so you don’t need to be very tech-savvy to use the software. Covideo also doubles as a video tracking software because it gathers data for every video you share. This allows you to see who watched your created videos when they watched them, and how many times it was watched.
Covideo’s online video analytics tool has additional features to help you get full video tracking abilities. These features include view notifications, detailed reporting, as well as admin reports. View notifications let you receive real-time notifications that alert you when your videos are viewed. Detailed reporting allows you to gain powerful insights through analytics to track, view, engage, and clicks. Lastly, admin reports can help you leverage team reporting to drive the adoption of new strategies.
See the success behind your strategy with video tracking
Video analytics software can provide powerful insights into who is watching your videos and how much time viewers have spent interacting with your brand. You also can examine which video(s) gained more traction with video analytics and analyze them to find out exactly why that is. This type of information helps you highlight the success of your video strategy and how to improve upon it in the future. Video analytics can help you figure out what is and isn’t working with your content campaigns.
Depending on how you’re using videos in your marketing or sales strategies will determine how and what analytics to pay closer attention to when analyzing them. If you have a YouTube account and upload videos to your YouTube page, you can use YouTube’s video analytics to monitor views, watch time (in hours), as well as subscribers. However, suppose you’re sending videos through email or text. In that case, a platform like Covideo is a better fit to track those types of videos and offer specific analytics for each of those videos, individual messages, and campaigns. Covideo’s video tracking services help develop team strategy and individual video campaigns. If you’re looking for a simple solution for a video tracking software, try out Covideo today for free. With Start a free trial, you’ll get instant access to all of our standard features, and you’ll be able to upload, record, send, and track video emails within minutes. Covideo is the best way to send videos through email – let us show you how!
