Customer testimonials are by far one of the most effective forms of marketing, regardless of whether you’re marketing to prospects or existing customers. Having third party opinions that you can share about your product makes a massive difference in future sales. Most people will read upwards of 10 reviews before making a decision on a purchase. It’s no wonder that we see customer testimonials displayed on websites, included in video email marketing campaigns, and posted on social media.
Identify your best customers
When trying to identify prime customers for testimonials, talk to your account managers, see who they recommend. Take a look at your NPS results and reach out to promoters. Monitor social media and see who’s talking about you. Or look at product usage stats to find your power users.
If you’re having issues getting testimonials, here are a few ideas you could try.
Incentives, like exclusive offers, ebooks, and gift cards, can increase potential engagement. Offer to feature them and their testimonial on your website as a success story. It will give them more exposure. Or perhaps, use a social media campaign to gather content.
When you’ve found your champion, try giving them a prompt. A few potential questions you could ask are:
- What problem did our product solve for you?
- What is your favorite feature of our product?
- Why did you choose our product over others you’ve seen?
- Ask for a specific story of them using the product.
Ask with sincerity
Generating referrals isn’t always an easy ask. However, using a video email software and delivering your ask in the form of a video does make the job easier. Personalize your message for the customer, let them know you appreciate their business, and ask for them to share their experience with your product or service. When making the ask in the form of video, your message becomes more authentic and sincere, increasing their chances of providing you with a meaningful testimonial. That’s not the only benefit to using video email platforms like Covideo.
Make it memorable with video
Reading testimonials is great and all but wouldn’t it be better seeing and hearing it straight from the source. Video testimonials let your prospects view and listen to success stories from your other customers, which is much more engaging and persuasive than text testimonials.
Covideo’s video reply feature allows recipients to reply to your video with a video of their own, without needing special software or a Covideo account. You can easily record and email a video message asking a customer for a testimonial and they can reply back straight from your video. To see this in action, check out the video above to see customers review Covideo and video email. Examples like this show the power and impact video testimonials can offer.
Before you rush off in search of testimonials from customers, remember to be patient. You don’t have to jump on the first person you find, wait for someone who has something of importance to say that will share a message you are behind. Pick someone who speaks clearly and concise and is a true believer in your product.
Don’t be afraid to ask for testimonials or reviews. And if you are wanting the testimonial to feature something specific, it’s ok to ask someone to share their experience with that specific topic. Worst that can happen is someone says no and you’ve lost nothing.
Start gathering testimonials today
Video testimonials might just become your best video email marketing tactic and biggest selling point. Your audience will be able to see and hear the value you offer though an authentic and sincere medium. Record and send video email, free with Covideo’s 14 day free trial, no credit card required. You won’t know until you try – so start gathering video testimonials today!