Ah, the elevator pitch. The term alone leaves most of us in a cold sweat, searching for excuses to bail. We fumble about, using meaningless buzzwords that don’t really mean anything. Mastering the elevator pitch is difficult; in fact, it’s a constant work in progress. But it’s a key component to any sales role. So here are 5 tips to improve your elevator pitch.
Break it down
Break your elevator pitch down into 5 essential parts. “Company name” is a “product/industry” that helps “target market” solve/capitalize on “problem or opportunity” by “how you help”. This way you get all the important info across in an efficient manner.
For example, “Covideo provides video email software that helps businesses and individuals communicate more effectively, build relationships faster and reinforce their brands with easy-to-make personalized videos.”
Avoid using flowery, over-complicated language in your pitch. It can cause further confusion or, even worse, give off the impression of talking down to someone.
Don’t drone on about features, packages, pricing, etc. The elevator pitch is all about the essentials. Hopefully, your pitch opens the door for a future conversation with further elaboration. But first, you have to start with something clear and compelling.
It’s not a script
Your elevator pitch shouldn’t be recited word-for-word. It’s a guideline to start a dialog, not just a script that you’ve memorized. So, you should keep it natural and conversational.
Sharpen your saw
Wanna perfect your elevator pitch? Practice and refine it by incorporating video into your strategy. For an effective sales video, make it quick and punchy – much like an elevator pitch. The more sales videos you create and send, the more comfortable you’ll be with your pitch on the phone and in-person. You’ll be amazed at how video selling can impact your business and increase sales opportunities.
If using video in sales and for your elevator pitch intrigues you, then Covideo is here to help. Covideo is a sales video maker that allows you to record and send personalized videos via email or text to prospects, clients, and customers in a more personal, and impactful way. Start a free trial. Or contact a member of our team to chat about sales video examples and how video can impact your business.