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Strategies for Creating a Thank You Video Message

Sending a thank you video is one of the best ways to express your gratitude and maintain a strong relationship with your customers, clients, and partners.

It’s easy for life to get in the way, making it difficult to send a thank you message, card, shake someone’s hand, or catch them at the right time on a phone call. That’s when creating a thank you video message comes into play. Recording a short video is a simple act that can truly make all the difference.

Today we’re going to share with you several tips on why, how and when should you record a short video message expressing gratitude and integrate it into your communication routine.

Let’s dive into some creative ways to say thanks in a video and explore how to make your own!

How to make a thank you video

Not quite sure how to make a thank you video? If you’re new to video messaging and a bit hesitant to get started, sending a gratitude message is one of the best places to start. These videos have some of the highest view rates – everyone likes to be appreciated! Send a personalized video email thanking customers for their business and taking the opportunity to ask for reviews and/or referrals.

Before we dive into some tips for sending a fabulous and sincere thank you message for customers, check out the recording below to see one in action!

5 strategies for sending a thank you message

Keep these tips in mind when crafting your thank you video. Most importantly, your video should be genuine and sincere. Tell your customer how much you enjoyed working with them and that you’re always here if they need anything. The more you personalize your video, the more effective and impactful it will be. So always point out specifics in a thank you video – mention the recipient’s name, bring up a problem they had talked about. The more specific and personalized you can get with it, the better the effect. And who knows – a thank you video may be just that extra push that turns your buyer into a lifelong customer. Now, let’s dive into 5 specific strategies to keep in mind when recording your video.

1. Focus on the main point of the video – saying thank you!

Keep in mind, the main focus of your video – saying thank you! To start your thank you message, write out a few bullet points of what you want to say. You want to keep your video short and concise – the main point is to just say thank you!

2. Don’t focus on perfection.

Don’t spend too much time focusing on the “perfect take” for your thank you message. Be your authentic self, and people will appreciate that. Ditch the time-consuming and fancy productions, and instead, record a short thank you video using your built in webcam on your computer or phone. A simple selfie-cam recording with you casually, but sincerely, saying “thanks” will do its magic.

3. Keep thank you videos short and sweet.

Sending a thank you video message doesn’t take much time. Keep your video short – we recommend under 1 minute to maximize engagement. With this time frame in mind, you should be able to record and send at least three of them in under 10 minutes!

4. Be yourself.

The style of your video depends entirely on you – you are free to make it entertaining, sweet, humorous, or casual. This medium allows you to share your message how you would in person, so go ahead and add your own personal touch to your thank you videos. Don’t be afraid to go “off script” from what you had outlined – you might even get bonus points for authenticity. Just make sure that the recipient gets the picture right away.

5. Send thank you messages often.

Our Covideo crew tends to send thank you video messages often. The most common use case for this type of video is after a sale has closed. We send a personalized video email thanking customers for their business and taking the opportunity to ask for reviews and/or referrals.

A thank you message also serves as a “reminder,” letting customers know that we’re here for them, available and at their service, providing help whenever they might need it.

thank you!

Thank you video ideas

Forget sending gift baskets – send short, personalized, thank you videos to express your appreciation and gratitude instead.

If you are searching for a bulletproof approach to express gratitude, video is by the far the best format to do so. For example, if you want to send a short message to someone for funding or a donation, send a thanks video to let your donor know that his or her efforts made a difference. Better yet, to strike the emotional chords, include a few testimonials expressing just how impactful their contribution will be on others.

There are so many use cases for sending short, thank you videos to your customers and clients. Check out some of the most common examples below.

  • Taking time to talk on a meeting
  • Doing business with you
  • Completing your training
  • Signing up for a free trial or promotion
  • Being a client for a specific time period (1 year, 5 years, 10 years, etc.)
  • Offering a recommendation
  • Providing a referral
  • Thanking donors for their time, goods, money, etc.
  • Hosting an event you attended

Check out the recording below to see an example of a thank you video in action. Note: You can send a thank you message for customers at any time of the year, not just near Thanksgiving…although, it is a great opportunity to start expressing your gratitude 🙂

Use Covideo for sending a thank you message

Finally, if you’re looking for a solution to record and make videos with ease, Covideo is the tool for you! Covideo’s easy-to-use platform allows you to record, send, and track thank you videos, in addition to other videos too. It’s designed for just thank you messages – you can send prospecting videos, follow-up videos, instructional videos for customer service, and more.

Likewise, Covideo makes it very easy to send your videos via email, text, on social media, or through your CRM. For example, send those creative “thank you” videos right from your Gmail inbox while using our Covideo Chrome extension. Or, use the Covideo mobile app to send your short and appreciative videos on the go.

Ready to give it a try? Start sending video today with a 7 day free trial of Covideo.

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