A Video Strategy to Win Customers Back
Everyone knows that customer loyalty is the gift that keeps on giving. It’s also much more difficult to acquire new customers than it is to keep an old one. However, for one reason or another, certain customers will leave you at some point. Develop a video strategy that converts and retains customers.
As you build your video content marketing strategy, you’ll soon realize that there’s no shortage of potential types of videos.
Begin by outlining some of the goals you want your video strategy or remarketing campaign to accomplish. Make a list of the types of video media and types of video styles that fit the focus of your brand.
Along the way, you’ll definitely want to employ a video emailing platform. Use Covideo to distribute your content in the most effective way possible.
So, why do customers leave in the first place
Statistically, 68% of customers leave a business due to a poor customer experience. This will happen if there was a miscommunication between a customer and an employee. For example, if a sales professional’s email was interpreted as sounding annoyed that could cause a poor customer experience .
To your employees, this might just be another random customer they’ll forget about by the end of the day. However, your customer will remember that experience the next time they think about coming your way. Although you may try to provide great customer service, there still may be times when a customer walks away unhappy. In this case, the best thing you can do is to immediately remedy the situation. Promise the customer that the situation won’t repeat itself, or offer them a discount on their next purchase. The more quickly you respond, the more likely a customer will be to give you a second chance.
Implement a video strategy that rewards loyalty
The majority of businesses nowadays offer some sort of loyalty program. The average American household is involved in 29 rewards programs, but are only actively using 12 of them.
What can be gathered from these statistics is that the loyalty program itself isn’t enough to keep customers coming back.
Rewarding customers for their business is vital for keeping their loyalty. Simple offers like occasional discounts, free samples with a purchase, or letting them try out new products before their official release can really make a customer feel valued.
They found a better deal somewhere else
Truth be told, customers can be completely satisfied with your product or service, but if they aren’t saving money, they’ll keep looking for the right deal.
If the customer finds a comparable product or service elsewhere, and for a better deal, they are likely to take it. This means that you need to ensure that your deals are at the top of their mind. Send them a personalized video email detailing a new package that you’re offering, or let them know that their favorite product is on sale. This is a “no-brainer” – the customer already knows they like your product, and now they’ll know that they can get an even better deal on it.
So, what video strategy can you use to win customers back with video?
Use personalized video to win trust
When a customer purchases your product, they’re buying material goods. They’re buying into your company and your team.
Customers want to see who’s behind your company. They value real communication with real people, not just recycled emails and customer service robots. This is exactly how you can win customers back – with video! Sales and customer support teams are now using video to:
- Introduce themselves
- Follow up with new leads
- Summarize conversations
- Provide detailed support
- Answer questions
- Deliver “thank you” messages
The personal touch that video provides really reveals the human side of your business. Using video helps create trust in you and your brand while strengthening relationships in the long term.
By using a super personalized approach, you make clients feel special and more connected to your brand.
Adding video to your sales cycle or customer support strategy humanizes your business and helps put a face to a name. Once customers get a taste of your video messages, you can be certain that your communication will remain memorable.
Add Covideo to your video strategy
All told, Covideo is a solution designed to make it easy for people to learn how to do video marketing through software – even if you don’t consider yourself a “techie” and especially if you don’t have any previous experience with a similar type of solution.
Covideo allows you to record, edit and share compelling videos directly from your phone, all in a matter of minutes. Even going beyond simple introduction videos, it’s easy to see how this allows you to quickly adapt to a lot of video marketing trends 2020 as well.
You could add videos to marketing campaign emails outlining new deals and promotions that you’re running, creating a video promotion strategy from the ground up. You can even connect Covideo to HubSpot so that you can see your video marketing statistics 2020 and learn more about how your video strategy 2020 is actually performing.
It’s so easy to see how much of your video is being watched and what people are responding to and what they aren’t. If you know what is working and, more importantly what isn’t, you can focus all of your efforts on the former and get rid of the latter whenever possible.
When you send your email with Covideo using either the Outlook or Gmail extension, you’ll be able to see WHO watched your video, too.
This is crucial as it allows you to uncover insight that would have otherwise gone undiscovered, helping you create your next contacts group for your nurture campaign moving forward.
Do you want to win customers back with video? Get started today with Covideo’s 14-day free trial.